Silas Capital invests in ILIA Beauty
Release date:
2021-06-26 13:34
Author:
Editor
ILIA Beauty announced a partnership with Silas Capital, an emerging growth and equity firm headquartered in New York.
ILIA offers more than 100 products formulated with organic ingredients and non-toxic synthetic materials, and is currently available at retailers in 30 countries, including Sephora, Space NK, and Blue Mercury. The capital infusion and partnerships will enable the company to expand its marketing efforts and enhance brand awareness across both digital and retail channels.
“Over the past few years, working alongside Sasha [Plavsic, ILIA’s founder] and the team, we’ve taken immense pride in the business we’ve built to date,” said Lynda Berkowitz, ILIA’s CEO. “I’m thrilled to partner with Carter, Frank, and Brian to further strengthen the brand’s strong momentum and leverage their unique blend of e‑commerce and beauty expertise to capitalize on a range of future growth opportunities.”
Silas partner Brian Thorne added, “ILIA is leading the way in clean, sustainable, high-performance cosmetics. After evaluating and investing in several well-known beauty brands, we found ILIA particularly compelling—thanks to its dynamic founder, product efficacy, and strong partnership with Sephora. Moreover, we’re thrilled to have seasoned beauty executive Lynda at the helm, overseeing the day-to-day operations of the business.”
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