26
2021
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06
Silas Capital invests in ILIA Beauty
ILIA Beauty announced a partnership with Silas Capital, a new growth and equity company based in New York.
ILIA offers over 100 products made from organic and non-toxic synthetic materials, and is currently available at retailers in 30 countries, including Sephora, Space NK, and Blue Mercury. Capital injection and collaboration will enable the company to expand its marketing and brand awareness in the digital and retail sectors.
"Working with Sasha [Plavsic, founder of ILIA] and the team over the past few years, we are very proud of the business we have built so far," said Lynda Berkowitz, CEO of ILIA. "I am pleased to work with Carter, Frank, and Brian to continue to strengthen the brand's strong momentum and leverage their unique combination of e-commerce and beauty experiences to leverage our future growth opportunities."
Silas partner Brian Thorne added, "ILIA is leading the development of clean and sustainable high-performance cosmetics. After previously evaluating and investing in several well-known beauty brands, we found that ILIA is particularly attractive because of its vibrant founder, product efficacy, and strong relationship with Sephora. In addition, we are pleased to have experienced beauty director Lynda leading the day-to-day operations of our business."
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